Global Wealth Management Proposition Developer

2 weeks ago

Singapore DBS Bank Limited Full time

Overview

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DBS Bank Limited, a leading bank in Asia, is seeking an experienced professional to develop a global wealth management proposition and establish a leadership position through creative and brand strategy development. The successful candidate will have a strong understanding of key business drivers, market research, and consumer insights.

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Job Summary

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The role requires thought-leadership and good understanding of the financial/banking landscape to foster collaboration across key internal stakeholders and external partners. Strong organisational skills and stakeholder management will be needed.

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Responsibilities:

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  • Effectively communicate value propositions and implement campaigns through timely delivery of engaging creative assets.">
  • Origination, adaptation, distribution, and presentment of content marketing initiatives across paid, owned, and earned channels in close collaboration with in-market, cross-functional teams.">
  • Work with cross-functional teams on determining and tracking success metrics.">
  • Partner with business teams and market leads to identify opportunities, product propositions, and develop marketing strategies across the region that drive customer awareness, engagement, and conversions.">
  • Collaborate with regional and in-country teams to ensure seamless implementation of cross-border marketing campaigns.">
  • Manage 3rd party vendors and relationships related to the initiatives at play.">
  • Review in-market campaigns to provide guidance and best practices.">
  • The responsibilities will be multi-product, multi-segment, multi-country across the region.">
  • Provide thought leadership and sharing regional best practices on campaigns, social media, and content marketing.">
  • Lead the development and roll-out of best-in-industry playbooks and masterclasses on the changing content marketing landscape.">
  • Develop, implement, and ensure adoption of standardised best-in-class content marketing materials that drive customer engagement.">
  • Manage a team with the aim to grow and mentor team members.">
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Requirements

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This role will need a strong understanding of wealth management and retail banking products, key business drivers, key consumer insights, as well as excellent written and marketing communication skills.

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A strategic mindset, with clear understanding of the creative development process from concept to execution.

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Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels.

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Strong project management and problem-solving skills with the ability to independently lead and manage complex projects with multiple work streams and cross-functional stakeholders.

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Stakeholder management and influencing skills - able to build strong relationships with internal and external stakeholders, guide, and influence regional and in-country teams.

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Ability to think out of the box for creative solutions.

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Excellent writing and communication skills with the ability to influence outcomes.

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Effective self-starter and collaborator who flourishes in a fast-paced, diverse, and results-driven environment.

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Resourceful, assertive, dynamic, and detail-oriented.

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Possesses a positive attitude.

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Minimum 10 years in a marketing or communications role, experience from the financial industry will be prioritized.

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What We Offer

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A competitive salary of $150,000 per annum, comprehensive benefits package, and the opportunity to work in a dynamic environment that supports your development and recognizes your achievements.

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You will collaborate with a group of driven, quick-witted, diverse, and extremely dedicated colleagues who are passionate about driving impact.

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The team is highly collaborative and supportive, and this is a regional role, giving you exposure to 6 markets across APAC.

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You will be at the forefront of creating the marketing transformation with new business-focused, data-driven marketing.

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You are empowered to create your own balance and be proactive.

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There is always something new to learn, new challenges to overcome, and new technology to embrace every day.

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