Digital Commerce Strategist

2 weeks ago

Singapore beBeeEcommercestrategy Full time $80,000 - $120,000
E-Commerce Strategy Specialist

Job Summary:

We are seeking a skilled E-Commerce Strategy Specialist to join our team. As an E-Commerce Strategy Specialist, you will be responsible for driving online performance by executing and optimizing paid campaigns across various platforms.

Main Responsibilities:

  • Plan, implement, and manage sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo to drive traffic and conversions.
  • Set up and analyze advertising campaign performance, ensuring alignment with marketing targets and maintaining brand identity consistency.
  • Update product feeds monthly for dynamic ads and remarketing purposes.
  • Develop social media plans to raise awareness for key products and newly launched items.
  • Collaborate closely with marketers, designers on digital marketing consistency.
  • Undertake content marketing initiatives to achieve business objectives.
  • Provide monthly performance reporting and channel analysis for web and mobile e-commerce.
  • Conduct competitor site studies to identify improvement opportunities.
  • Work with e-commerce teams on product placement and accurate pricing for effective promotional campaigns.
  • Collaborate with mobile app developers on deep linking, Facebook API integration, Firebase/GA4 setup.
  • Develop social media plans for mobile apps.
  • Execute on-page SEO strategies, including product content and URL structure.
  • Monitor organic traffic and search ranking using SEMrush.
  • Assist with daily E-com operations, including orders and fulfillment.

Requirements:

  • Bachelor's degree or diploma in E-commerce, Marketing, Business, or a related field.
  • Proven experience in e-commerce operations and digital marketing.
  • Familiarity with e-commerce platforms, content management systems, and analytics tools.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and interpersonal skills.
  • Experience with SFCC.
  • Knowledge of tracking SEM / SEO and GTM.
  • Attention to detail.
  • Ability to work independently and as part of a team.
  • Availability to work Monday-Friday and Saturdays during peak seasons.

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