Digital Brand Experience Manager

5 days ago

Singapore beBeeDigitalMarketing Full time $114,176 - $143,824
Job Description\

We are seeking a seasoned marketing professional to lead our global brand and visual experience efforts.

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The ideal candidate will have a proven track record of strengthening brand identity and ensuring consistency across all visual and digital touchpoints.

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They will also support global marketing and loyalty initiatives aimed at driving member enrolment, engagement, and revenue contribution.

\Key Responsibilities:\
  • Brand & Guidelines
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  • Develop and implement the Global Brand Guidelines across all regions and departments.
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  • Ensure all creative output meets brand standards.
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  • Creative Development
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  • Conceptualise and produce creative assets for integrated campaigns across digital and print (eDMs, social media, digital banners, brochures, and posters).
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  • Manage the design and production of My Millennium merchandise.
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  • Video & Visual Content
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  • Develop high-impact video content and oversee the full production process from scripting to editing for campaigns, storytelling, and social channels.
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  • Collaborate on storyboarding and visual direction for hotel showcases, global launches, and brand documentaries.
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  • Web & Digital Development
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  • Lead content updates and enhancements on brand and property websites.
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  • Support light web development tasks, including basic HTML, layout optimisation, and user experience improvements in collaboration with the Digital and IT teams.
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  • Ensure brand consistency across all digital interfaces and experiences.
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  • Marketing & Loyalty Campaigns
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  • Plan and manage the global email marketing calendar, ensuring timely rollout of high-performing eDMs.
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  • Develop creative content to support loyalty acquisition, engagement, and revenue-driving campaigns.
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  • Ensure effective rollout of campaigns through Salesforce Marketing Cloud and CMS platforms.
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  • Performance & Reporting
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  • Track campaign performance metrics in collaboration with the analytics team and adapt creative strategies accordingly.
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  • Monitor visual and digital content effectiveness against KPIs such as engagement, conversion, and ROI.
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  • Stakeholder Management
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  • Work closely with global and regional marketing teams to ensure alignment across initiatives.
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  • Manage relationships with external creative, web, and production agencies as needed.
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