Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Raffles Sentosa Singapore. The successful candidate will be responsible for driving e-commerce revenue growth through strategic digital marketing initiatives.
About the Role
The Digital Marketing Strategist will work closely with the Cluster Director of Corporate Communications, Cluster Director of Commercial Strategy & Sales, and Cluster Director of Revenue Management to develop and execute comprehensive digital marketing strategies that align with hotel revenue goals. Key responsibilities include:
Key Responsibilities
- Develop and implement digital marketing strategies to drive Rooms, F&B, MICE, Weddings, Spa, and ancillary revenue growth.
- Manage hotel websites, Online Travel Agencies (OTAs), CRM, social media campaigns, and email marketing to ensure consistent online engagement with guests.
- Monitor and analyze performance metrics to enhance visibility and conversions on OTAs platforms.
- Develop and manage digital tools on OTA platforms, including Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.
- Collaborate with the marketing team to ensure brand consistency across all digital platforms.
- Curate content for Facebook, Instagram, and other social media channels.
Requirements
To be successful in this role, you will require:
- A degree in Marketing, Business, Hospitality Management, or equivalent.
- Minimum 5 years of experience in e-commerce, digital marketing in a managerial appointment.
- Strong business acumen, critical thinking, and strategic decision-making skills.
- Good human relations and influencing skills.
- Excellent communications, planning, and coordination skills.
- Ability to work independently and take initiative.
- Strong time management skills.
- Creative and innovative mindset.
- Detail-oriented and highly organized.
- Composed and confident in dealing with luxury clientele.
- Strong understanding of current digital marketing concepts, SEO, SEM, and online marketing strategies.
- Familiarity with hotel management software and OTA platforms is an added advantage.
- Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
What We Offer
We offer a competitive salary range of SGD $80,000 - $110,000 per annum, depending on experience, as well as opportunities for career growth and professional development. If you are a motivated and results-driven individual who is passionate about digital marketing, please submit your application.
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