Creative and Social Media Professional

2 weeks ago

Singapore beBeeLeadership Full time
Job Title: Creative & Social Media Leader

About the Role

We are seeking a highly skilled Creative and Social Media Leader to spearhead our brand's creative vision and social media strategy in the Asia Pacific region. As a core member of our integrated regional team, you will play a pivotal role in helping us build and grow our brand footprint across the diverse APAC market.

In this position, you will be responsible for developing and executing innovative creative campaigns that resonate with our target audience. You will have a deep understanding of social media platforms and trends in the APAC region and will be responsible for developing and executing social media strategies that engage our target audience to drive brand awareness.

You will work closely with cross-functional teams to identify opportunities for digital business growth and collaborate with internal stakeholders to ensure alignment of messaging and campaigns across various channels.

This is an independent contributor role, and you will report directly to the Senior Manager, Digital & E-Commerce.


Key Responsibilities
  • Lead the development and execution of comprehensive creative concepts for campaigns and product launches across all marketing touchpoints that align with the brand's vision and marketing objectives.
  • Collaborate with cross-functional teams to develop creative requirements that are aligned to the business needs.
  • Oversee the creation of compelling brand stories and messaging.
  • Manage relationships with external creative agencies and in-house visual designers, ensuring high-quality deliverables and timely execution.

Social Media Strategy
  • Develop and execute best-in-class social media strategies across our APAC markets to enhance brand awareness, engagement, and lead generation through our social media channels.
  • Drive new initiatives with up-to-date knowledge on the latest social media trends, monitor competitor activities, and industry developments in APAC markets for opportunities to drive growth and optimize content strategies.
  • Analyze and report on social media metrics, tracking KPIs, and leveraging insights to improve strategies for continuous improvement.
  • Collaborate with internal stakeholders to ensure alignment of messaging and campaigns across various channels.

Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Minimum 5 years' experience in creative, brand marketing, and social media roles, preferably in the consumer electronics or lifestyle industry.
  • Deep understanding of the Asia Pacific markets and APAC consumer trends.
  • Strong foresight in creativity, trending social media knowledge, and skills.
  • Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.

What We Offer
  • An inclusive and diverse work environment that fosters career development opportunities.
  • Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
  • Professional development opportunities through HARMAN University's business and leadership academies and extensive course catalogue.

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