Marketing Strategist

2 weeks ago

Singapore beBeeStrategist Full time $60,000 - $120,000
Job Description
As a Marketing Strategist, you will be responsible for driving business growth through effective marketing strategies.

About the Role
We are seeking a highly analytical and creative individual to join our team as a Marketing Strategist. In this role, you will be responsible for developing and implementing marketing strategies that drive customer acquisition and retention across multiple channels.

Key Responsibilities
* Audit current brand presence and campaigns, propose data-backed strategies
* Monitor performance metrics (Google Analytics, CRM dashboards) and generate actionable insights
* Conduct market analysis and track competitive trends

Customer Growth & Engagement
* Plan and execute marketing campaigns to grow both online and offline sales
* Optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows
* Collaborate with operations and product teams to align marketing with new product launches

Digital Marketing
* Manage SEO and SEM initiatives to improve discoverability
* Plan and optimize paid performance ads across Meta, Google, and other platforms
* Report on campaign ROI and suggest continuous improvements

PR & Communications
* Support press and media outreach, draft communication materials when required
* Coordinate external announcements, launches, and event communications

Influencer & Partnerships
* Identify, engage, and manage influencer collaborations and brand partnerships
* Track performance of partnership activities

Campaign Leadership
* Lead cross-channel campaigns from planning through execution
* Coordinate internal creative and content resources for timely delivery

What We're Looking For
* 3-5 years' marketing experience (F&B, lifestyle, retail, or e-commerce sectors preferred)
* Strong analytical skills with proven ability to interpret data and translate into strategy
* Hands-on experience with Google Analytics, CRM/email platforms, SEO/SEM, and paid ads
* Exposure to PR, partnerships, and campaign management is a strong plus
* Strong communication skills and collaborative mindset

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