Content Strategist for Product Growth

2 weeks ago


Singapore ShopBack Full time
Unlock the Potential of E-commerce
As a Content Strategist, you will play a crucial role in enhancing the customer experience at ShopBack, one of Asia-Pacific's leading shopping, rewards, and payments platforms. Your mission is to craft compelling content that drives engagement and conversion, while maintaining consistency across products and languages.

About Us
ShopBack was born from a late-night brainstorming session in 2014, where co-founders Henry and Joel envisioned a more rewarding way to shop. Today, with over 45 million shoppers across 12 markets, we facilitate more than half a million transactions daily for over 20,000 online and in-store partners. Our journey is exciting, and we're looking for talented individuals to join our team.

Your Adventure Ahead
In this role, you will support product managers, engineers, designers, and stakeholders to understand business objectives, needs, and constraints. You will create thoughtful solutions with impact by applying a user-focused UX writing and content strategy perspective. This includes designing and executing a content strategy that enhances product design and maintains consistency in style and presentation.

Key Responsibilities:
  • Craft simple, useful, and engaging content for better user experience through clear information structure, meaningful copy, unambiguous terminology, and concise language.
  • Collaborate with UX, research, product, engineering, brand, and commercial teams to ensure a unified customer journey.
  • Follow style and localisation guides to ensure that content is global-friendly and device-compatible, maintaining brand and design harmony.
  • Manage multiple concurrent projects, escalating capacity and design decisions in a timely manner, and present solutions to the working team.

Essential Skills and Qualifications:
  • 3+ years of professional experience writing and designing content for web and mobile products, and applying style, tone, and voice guides to your writing.
  • Native-level spoken and written English competence, with strong communication skills.
  • Ability to think logically, and to imagine copy and content as part of a system.
  • Ability to present and defend content and design choices in the context of product strategy and user/cultural insights, via a persuasive, collaborative approach.
  • Experience in stakeholder management and engagement.

What We Offer:
* Competitive compensation (estimated salary: $80,000 - $120,000 per annum)
* Transparent career progression paths and learning opportunities
* Candid, open, and collaborative culture
* Talented and driven teammates across the world
* Fun-filled activities and celebrations all year round

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