Trade Marketing Specialist
4 days ago
We are seeking a highly skilled Trade Marketing Specialist to join our team at Talent Trader Group PTE LTD. As a key member of our marketing department, you will be responsible for driving growth across various channels and developing strategies that meet the needs of our business.
About the RoleThe successful candidate will have a proven track record in trade marketing and channel management, with a strong understanding of the FMCG industry. Your expertise will enable you to create effective marketing plans, collaborate with sales teams, and analyze business performance.
Responsibilities- Develop and execute comprehensive trade marketing strategies to drive channel growth and achieve sales targets.
- Maintain close relationships with key stakeholders, including sales managers and category captains, to ensure alignment on marketing activities and promotions.
- Create yearly marketing plans, execution standards, and performance indicators (PICOs) to measure success.
- Analyze market trends, competitors' activities, and customer behavior to inform marketing decisions.
- Manage in-store promotions, point-of-sale materials (POSM), equipment placement, and new product launches to maximize visibility and impact.
- Collaborate with cross-functional teams to develop integrated marketing campaigns that drive brand awareness and engagement.
- Bachelor's degree in Marketing or a related field.
- A minimum of 3-5 years of experience in trade marketing or channel management within the FMCG industry.
In this role, you will have the opportunity to work with a dynamic team, develop your skills and expertise, and contribute to the growth and success of our business. We offer a competitive salary of SGD $80,000 - $110,000 per annum, commensurate with experience.
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