Digital Marketing Strategist

4 weeks ago

Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time
Job Description

SINGAPORE TELECOMMUNICATIONS LIMITED seeks a skilled Marketing Manager to join their Enterprise Marketing & Innovations team. As a key member, you will be responsible for developing and executing effective marketing content and customer insights practices through research and data.

This role involves creating and publishing engaging content, such as blog posts, social media updates, and email newsletters, to drive marketing qualified leads for sales conversion. You will work closely with the team to distill customer data and industry trends into actionable communications strategies.

The ideal candidate has 5-7 years of experience in content marketing and communications, preferably in the B2B technology sector. They should be highly proficient in English, have expertise in martech tools, and be familiar with project management principles.

You will develop and execute content marketing strategies, create/edit/optimise a wide range of cross-LoB, solutions-centric content, plan/create/edit/optimise web landing pages, marketing emails, podcasts, and videos, and manage digital channels such as social media, websites, and e-newsletters.

Key Responsibilities
  • Develop and execute content marketing strategies and campaigns aligned with customer journeys/lifecycles of target enterprises.
  • Create/edit/optimise a wide range of cross-LoB, solutions-centric content, including web landing pages, marketing emails, podcasts, and videos, social media posts, articles, white papers, webinars, case studies, and other customer-facing marketing collateral.
  • Plan and execute with agility to meet demands of content personalisation and optimisation at scale.
  • Evaluate and use owned, paid, earned, and other avenues to maximise distribution of assets to the right audience.
Requirements
  • Minimum 5-7 years of content marketing and communications experience in B2B technology/IT sector or similar.
  • Expert communicator: Highly proficient in English.
  • Familiar with martech tools & platforms – such as Content & Digital Asset Management, Social Listening Tools, Google Analytics, Adobe Experience Manager/Adobe Experience Cloud.
  • Understands the importance of project and agency management and effective relationships.
  • Solid at managing budgets and willing to explore new ways for effective & efficient communication.
Benefits

We offer a competitive salary, commensurate with experience, in the range of SGD $8,000 - $12,000 per month, depending on qualifications and performance. This position also offers opportunities for professional growth and development within the company.

To succeed in this role, you must be a highly motivated and organised individual with excellent communication and interpersonal skills. If you are passionate about creating engaging content and driving business results, we encourage you to apply for this exciting opportunity.

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