Social Media Strategy Lead

1 month ago

Singapore Publicis Groupe Full time

**Job Overview**

Publicis Groupe is seeking an experienced and strategic-minded Associate Social Media Director to drive the development and execution of social strategies for our clients.

We are looking for a talented individual with a passion for social media and digital campaigns. As a key member of our team, you will have the opportunity to shape and grow the social impact of top brands from our Singapore office.

Estimated Salary: $120,000 - $180,000 per annum

Job Description:

The ideal candidate will have at least 6-8 years of experience in leading social media campaigns and accounts in a social media or content marketing agency environment. They will be highly knowledgeable about emerging social trends, tools, and possess extensive hands-on experience across major social media platforms.

The successful candidate will be responsible for:

  • Leading and mentoring a team of social specialists in developing and executing comprehensive social strategies
  • Providing guidance and support to junior team members, ensuring their professional growth and development
  • Fostering a collaborative and inclusive team culture, encouraging open communication and idea sharing
  • Leading by example, demonstrating excellence in strategic thinking, creativity, and client service
  • Developing and implementing comprehensive social platform strategies across major channels including TikTok, Meta, and Youtube
  • Collaborating with senior strategists and creative teams to develop client-facing social strategies, including research, strategic briefs, and presentations
  • Providing strategic perspective on paid media approach and integration with overall social strategy, working closely with agency partners
  • Overseeing project management of social content creation, ensuring timely packaging, scheduling, and distribution of content
  • Integrating creative strategic vision for client's business with social channel expertise and insights
  • Championing social media strategy internally, fostering collaboration and alignment across agency departments
  • Collaborating with internal data analysts and junior social specialists to deliver comprehensive channel reporting, social insights, and actionable recommendations to clients
  • Utilizing social media listening tools to extract insights and inform ongoing social strategy evolution
  • Conducting regular reviews of client competitors to benchmark social activity and broaden understanding of the social landscape

Required Skills and Qualifications:

  • At least 6-8 years of experience in leading social media campaigns and accounts in a social media or content marketing agency environment
  • Highly knowledgeable about emerging social trends, tools, and possess extensive hands-on experience across major social media platforms
  • Proficient in developing and executing paid campaigns across social media channels, demonstrating a comprehensive understanding of targeting, optimization, and performance metrics
  • Analytically-minded, with the ability to derive actionable insights from extensive data sets to inform strategic decision-making and campaign optimization
  • A strategic and creative thinker, adept at conceptualizing innovative approaches to engage audiences and achieve campaign objectives
  • Enthusiastic and well-informed about pop culture, with a sharp eye for identifying relevant trends and anticipating future shifts in consumer behavior
  • Resourceful, organized, and self-motivated, with a natural curiosity that drives continuous learning and adaptation to evolving industry landscapes

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