Marketing Executive

4 days ago


Singapore ROFFE INTERNATIONAL HOLDINGS PTE. LTD. Full time
Senior Marketing Executive Job Description

Roffe International Holdings Pte. Ltd., a leading medical devices company in Singapore, seeks an experienced Senior Marketing Executive to join our team.

About Us

We specialize in innovative health technology solutions and continuous glucose monitoring systems that empower patients to manage their health effectively.

Job Overview

This role involves developing and executing integrated marketing strategies to drive brand awareness and support business growth.

To succeed, you will require strong background experience in medical device marketing, passion for healthcare innovation, and proactive approach to building impactful campaigns.

Key Responsibilities
  • Strategic Planning: Develop and execute comprehensive marketing plans to support sales objectives, build brand recognition, and increase market share in Singapore and other key markets.
  • Brand Management: Lead branding initiatives to reinforce our position as a trusted provider of medical devices and digital health solutions.
  • Product Marketing: Drive successful product launches and lifecycle management for new and existing products, including continuous glucose monitoring systems.
  • Digital Marketing: Oversee digital marketing efforts, including content creation, social media, email marketing, and website optimization to generate leads and drive engagement.
  • Event Management: Coordinate and execute promotional events, conferences, and webinars to support product education and awareness, collaborating with key partners in the healthcare sector.
  • Market Analysis: Conduct market research to identify trends, opportunities, and competitor strategies, and adjust marketing tactics accordingly.
  • Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders, including sales teams, healthcare professionals, and distribution partners.
Qualifications

The ideal candidate will have:

  • Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • Minimum 5 years of marketing experience, with at least 2 years in the healthcare or medical devices industry.
  • Proven success in developing and executing marketing strategies, particularly within the medical devices or healthcare sector.
  • Familiarity with regulatory requirements for medical device marketing in Singapore and ASEAN markets.
  • Strong digital marketing expertise, including experience with SEO, PPC, and CRM tools.
  • Excellent communication and presentation skills, with ability to convey complex information clearly and persuasively.
  • Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in fast-paced environment.
  • Team-oriented, with proactive attitude and commitment to driving results.
What We Offer
  • Competitive salary: SGD $80,000 - $120,000 per annum, depending on experience.
  • Comprehensive healthcare benefits.
  • Opportunities for professional development and growth within the company.
  • A collaborative work environment focused on innovation and excellence.


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