Strategic Data Analyst
6 days ago
We are Welcia-BHG (Singapore) Pte. Ltd., a leading company in the industry.
Job Summary
We are seeking a highly skilled Strategic Data Analyst - Customer Engagement to join our team. This is a key role that requires strong analytical skills, business acumen, and excellent communication skills. As a Strategic Data Analyst, you will be responsible for analysing large datasets to identify customer segments, understand their buying behaviour, demographics, and life stage. You will also develop strategies to capture potential areas of growth, drive targeted campaigns, and maximise returns on investment.
Key Responsibilities
* Identify customer segments and understand their buying behaviour, demographics, and life stage
* Develop strategies to capture potential areas of growth and drive targeted campaigns
* Analyse large datasets to identify trends and patterns
* Work with marketing teams to design and execute effective campaigns
Requirements
* Diploma holder or above with 1-2 years of relevant experience in data analysis or customer data analytics
* FMCG experience preferred
* Strong business acumen and analytical skills
* Proficiency in data analysis tools such as Excel, Power BI, and MS Excel Pivot Tables
* Excellent interpersonal and communication skills
Estimated Salary: SGD $4,500 - SGD $6,000 per month
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