Brand Ambassador Expert

7 days ago


Singapore Pernod Ricard Full time
Job Overview

We are seeking an experienced Brand Ambassador to join our team at Pernod Ricard. As a key member of our sales and marketing team, you will be responsible for promoting our luxury spirits portfolio to trade partners and consumers.

About the Role
  • Develop and execute brand education programs for trade partners and consumers to increase awareness and understanding of our premium spirits brands.
  • Build and maintain strong relationships with key trade accounts, including local distributors and private clients.
  • Influencer Engagement: Convert influencers (consumers, trade, media) to the brand through Education and Tasting.
Key Responsibilities
  • Brand Activation: Support sales teams to develop business and unlock key accounts and new prospect clients.
  • Market Intelligence: Investigate and report on key competitor activities, new products, and trends in the market.
  • Digital Amplification: Ensure events and brand activities are promoted and covered through social media and online media channels.
  • CORE MISSION & RESPONSIBILITIES:
    • Brand Education: Inspire, educate, and support local teams, local distributor sales forces, trade, and D2VIP private clients to ensure deep understanding of the category and brand specificities.
    • Influencer Conversion: Develop, build, and manage relationships with key influencers and VVIP's around wine & spirits credentials.
Requirements
  • A degree holder with formal business qualifications or equivalent.
  • Extensive knowledge of the wine and spirits category.
  • Proven activation and event management abilities.
  • Sociable and outgoing personality with strong communication and networking skills.

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