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Senior Retail Display Specialist

3 weeks ago

Singapore beBeeVisualMerchandiser Full time $80,000 - $120,000

Key Accountabilities

We are looking for an experienced Visual Merchandiser to join our team. The successful candidate will contribute to the launch development, counter opening, and mega event/popup management.

Launch Development - Planning:

  • Manage newness & Institutional display design, concept adaptation, order forecast, production and allocation.
  • Visual – process cropping adaptation, planning with language strategy and validation.
  • Retro planning – implement launches following marketing calendar in a timely manner.

Launch Development - Execution:

  • Counter update – organize all in-store soft merchandising materials to enhance POS retail excellence consistently.
  • Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record.
  • Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team's (RM / BA / agents) references on floor.
  • Report – maintain systematic photo report & records for presentation or review use.
  • Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors' performance.

Counter Opening:

  • Closely collaborate with Retail Design & Project Coordination teams.
  • Estimate opening costs of VM collaterals.
  • Integrate a precise list of VM materials for Project Coordination logistics arrangements.
  • Customize production of specific staging PLV.
  • Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram).
  • Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches.
  • Function as gatekeeper to prevent Retail Design teams from various counter configuration's development.

Mega Event / Popup:

  • Contribute VM expertise for PR / KOL / media purposed events.
  • Proceed project bidding to nominate appropriate vendors.
  • Provide technical and practical advices.
  • Participate factory check for structural review and QC.

Communication Hub:

  • Facilitate decision making through communication and negotiation.
  • Within Merchandising team – between RD & PE.
  • Within L'Oréal – between DMI / TRM / Asia Zone.
  • Within L'Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development.
  • External – Contractors & vendors / Design Agency / Retailers / Airport Authorities.

Budget:

  • Formulate annual budget and review periodically.
  • PLV development for both newness & institutional (order from DMI / Asia Zone / local production).
  • Counter update cost (visual printing, guideline and installation).
  • Promotion cost (design, production, installation and photo shooting).

Key Skills:

Master Retail Design Fundamentals

  • Expresses and decodes brand's image/value & sense of purpose.
  • Understands & Integrates Market 'specificities.
  • Understands customer path & shopper experience's rules.
  • Leds design prospective & innovation.

Designs Customer Centric Retail Concept:

  • Uplifts brand's visual identity to build customer centric retail concepts.
  • Creates and designs visual concept to animate in a consistent customer path, launches and catalogue.
  • Defines & ensures high quality standards.

Delivers Operational Implementation with Excellence:

  • Adapts the retail concept according to the distribution channel or customer profile.
  • Ensures technical and legal compliance regarding the production.
  • Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience.
  • Pilots & Monitors RD's efficiency in line with timelines and budget.

Act as a Business Driver:

  • Guaranties the ROI of POS in line with business objectives.
  • Negotiates with retailers about staging and implementations.
  • Monitors POS performance and drives it according to local strategy.

Requirements:

  • Bachelor's degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline.
  • Minimum 3 years' experience in visual merchandising, strong in project management, PLV developments in retail business.
  • Sense of budgeting.
  • Fluent in English and Chinese.
  • Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup.
  • Motivated, organized and detail-oriented; able to work independently.