Director of Communications and Marketing

3 days ago


Singapore CANADIAN INTERNATIONAL SCHOOL PTE LTD Full time
Job Title: Director of Communications and Marketing

Canadian International School PTE LTD is seeking a highly skilled and experienced Director of Communications and Marketing to lead our marketing team and develop a comprehensive growth strategy. The ideal candidate will have a strong marketing background, advanced skills in internal communications, and the ability to collaborate closely with the admissions team and other school administrators.

Key Responsibilities:
  • Develop and implement a comprehensive growth strategy to attract, recruit, retain, and enroll students.
  • Lead the marketing team and collaborate with the admissions team to ensure alignment between departments and a cohesive brand message.
  • Manage internal communications to ensure clear and effective communication both internally and externally.
  • Oversee the production and distribution of all marketing communications, ensuring they effectively promote the school.
  • Manage and deliver an effective digital and social media strategy, including the continual evolution, update, and accuracy of the school's website.
Requirements:
  • Bachelor's Degree in Business Studies, Marketing, PR, Economics, or a related field.
  • Minimum 10 years of relevant experience in marketing & communications, public relationship, admissions and sales, with a proven track record of driving growth and increasing sales in competitive markets.
  • Significant experience working within a service delivery sector, with a deep understanding of customer needs and expectations.
  • Strong analytical abilities, with a proven record of using data, research, and insights to inform and support marketing initiatives and drive decision-making.
  • Demonstrated ability to build, manage, and motivate cross-functional, high-performing teams.

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