Data Analytics Manager

3 weeks ago


Singapore Mindshare Full time

Job Overview

We are seeking a highly skilled Data Analytics Manager to lead our data-driven initiatives and work closely with our account teams to drive performance in delivering marketing and campaign objectives.

The ideal candidate will have a strong background in data analysis and interpretation, excellent communication skills, and the ability to work effectively with cross-functional teams.

The Data Analytics Manager will be responsible for developing and executing regional data integration frameworks, working closely with Activation & AdOps teams on naming conventions and data organization, and providing advanced analytics reports utilising respective tools.

Key Responsibilities

  1. Develop and execute Regional Data Integration Frameworks that combine multiple sources of data to provide a holistic understanding & reporting of what levers can to be used to drive marketing & digital execution.
  2. Work closely with Activation & AdOps teams on naming conventions, data organization and creating processes for the team to harmonize multi-platform data for quick access & analysis.
  3. Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, clean rooms), to be used for optimisation purposes.
  4. Deliver audience-based strategies (e.g. rules based segmentation) for media activation.
  5. Create custom data-driven attribution models for digital campaigns.
  6. Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc
  7. Design & setup A/B tests for implementation with the respective buying teams.
  8. Contribute actionable insights for post campaign analysis reports for clients.
  9. Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with respective leads as required.
  10. Provide training & support to executives in their responsibilities and developing new capabilities for their growth.


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