Digital Events Strategist

1 day ago

Singapore HOYA ELECTRONICS SINGAPORE PTE. LTD. Full time
Job Overview

We are seeking a highly skilled Digital Events Strategist to join our Employer Branding team in Singapore.

This temporary 12-month role offers an exciting opportunity to make a significant impact on our global engineering competition and SEMICON-related tradeshows.

About the Role

You will be responsible for supporting the design, planning, coordination, and execution of employer branding events, with a primary focus on organizing our flagship Global Engineering Competition.

The competition aims to attract and engage new graduate talent for our engineering roles by targeting universities in Singapore, Malaysia, Japan, Taiwan, and the US.

In addition, you will support and manage all SEMICON-related tradeshows we participate in, specifically focusing on Workforce Development (WFD) activities and ensuring brand consistency across all career fairs, roadshows, and other employer branding initiatives.

Key Responsibilities
  • Event Strategy & Planning:
    • Support designing and planning employer branding events, including the Global Engineering Competition and SEMICON-related tradeshows, focusing on Workforce Development (WFD) activities.
    • Assist in shaping event themes, objectives, and success criteria in collaboration with the Employer Branding team and key stakeholders.
    • Research and identify strategic university partners and student communities across Singapore, Malaysia, Japan, the US, and Taiwan.
  • Event Coordination & Execution:
    • Coordinate logistics for various events, including venue bookings, virtual platforms (if hybrid/remote), and participant registrations.
    • Manage event timelines to ensure that all aspects of the competition, tradeshows, and career fairs are delivered on time and within budget.
    • Liaise with external agencies and vendors for event production, promotional materials, and branded giveaways.
    • Support communication efforts, including email campaigns, social media marketing, and internal updates to generate interest in the competition, tradeshows, and other events.
  • SEMICON and Workforce Development Support:
    • Oversee the coordination and management of SEMICON-related tradeshows, specifically focusing on Workforce Development (WFD) activities, ensuring effective engagement with participants and partners.
    • Support the development of marketing materials, engagement sessions, and activities at the tradeshows that align with our talent attraction goals.
  • Stakeholder & Partner Management:
    • Work closely with universities, student organizations, and tradeshow organizers to ensure smooth participation and engagement.
    • Serve as the point of contact for participants, sponsors, and collaborators, providing necessary information and ensuring seamless communication.
    • Collaborate with internal teams such as Talent Acquisition and Engineering to align event objectives with recruitment and employer branding goals.
  • Brand Consistency:
    • Ensure that all employer branding activities across career fairs, roadshows, tradeshows, and other events consistently reflect the company's brand identity and values.
    • Collaborate with the marketing team to ensure cohesive messaging and visuals across all channels and touchpoints.
  • Marketing & Promotion:
    • Assist in developing promotional content, including social media posts, videos, and email newsletters, to enhance event visibility and participation.
    • Coordinate outreach efforts through targeted university channels and student forums.
    • Support the development of marketing toolkits for all employer branding events, including FAQs, guidelines, and schedules.
  • Post-Event Reporting:
    • Collect feedback and data on event success, including participation numbers, engagement metrics, and ROI.
    • Assist in creating post-event reports and presentations to showcase outcomes and suggest improvements for future events.
Requirements

To succeed in this role, you will need:

  • A diploma or bachelor's degree in a related field.
  • Minimum of 3-5 years of experience in events management, marketing, or employer branding.
  • Prior experience coordinating large-scale events, tradeshows, university programs, or competitions is highly desirable.
  • Familiarity with university networks and experience working with SEMICON-related tradeshows or Workforce Development (WFD) activities is a plus.
  • Excellent communication and interpersonal skills.
  • Creative thinking and a strong desire to innovate.
  • Strong organizational and project management skills, with the ability to multitask and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to manage relationships with diverse stakeholders.
  • Creative thinker with the ability to develop engaging promotional strategies.
  • Strong attention to detail and ability to work independently and collaboratively in a fast-paced environment.
  • A passion for learning and personal growth.
  • Proactive, self-motivated, and a team player.
  • Willingness to travel and support international events as needed.
  • Proficiency with Microsoft Office.
What We Offer

We offer a competitive salary range of SGD $60,000 - $80,000 per annum, depending on your level of experience.

In addition, you will receive a comprehensive benefits package, including medical insurance, retirement savings plan, and paid time off.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about innovation and driven to excel in your career, please submit your application today

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