Marketing Specialist
7 days ago
GrabRentals is the largest private-hire car rental fleet in Singapore, directly owned by Grab. We strive to be a trustworthy partner that creates income opportunities for our driver-partners and rider-partners by sustainably providing them access to quality assets for use in Grab's marketplaces.
Job SummaryWe are seeking a skilled Marketing Specialist to join our team at GrabRentals. As a Marketing Specialist, you will be responsible for planning and executing online and offline marketing campaigns, events, and communications to promote GrabRentals' products and services.
Key Responsibilities- Develop and copy-write content for articles, social media, and advertising campaigns to highlight key product attributes relevant to driver-partners.
- Create visually appealing and effective marketing materials, including social media, digital ads, and videos, that align with GrabRentals' brand guidelines.
- Update and maintain GrabRentals webpages and other social media channels.
- Work closely with stakeholders to optimize ongoing ad campaign performance.
- Conduct keyword research and use SEO best practices to increase traffic to GrabRentals' website.
- Execute in-app communications to target relevant driver-partners.
- Actively propose ideas to increase GrabRentals' branding.
- Utilize various mass and targeted marketing initiatives to promote GrabRentals' products and services to the appropriate driver-partners.
- Undergraduate degree in Marketing, Communications, Media, or other related courses.
- Strong writing and communication skills.
- Ability to work independently and meet deadlines.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Proficiency in any video editing/design software is an added advantage.
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity, or sexual orientation and other attributes that make each Grabber unique.
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