Regional Marketing Professional

1 week ago

Singapore beBeeStrategist Full time $90,000 - $120,000

We're seeking a seasoned marketing professional to spearhead our regional initiatives in the food industry.

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Job Overview:

The successful candidate will be responsible for developing and executing category and channel strategies, building project pipelines, and creating value propositions. They will work closely with internal stakeholders to deliver results measured against key performance indicators.

This role requires strong analytical skills, strategic thinking, and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate will have experience in B2B food and beverage marketing, preferably with a background in customer-facing roles.


Responsibilities:
  • Develop and execute category and channel strategies, including creation of value propositions, customer engagement strategies, and development of frontline tools
  • Work closely with internal stakeholders to create category and channel specific strategies, tactics, and communications plans
  • Conduct category and channel deep dives to uncover white spaces and provide analysis and recommendations
  • Create full suite of marketing assets to engage customers with category offerings
  • Value proposition development for identified channel and category solutions
  • Deliver category and campaign training for frontline, customer-facing teams
  • Build and maintain critical relationships with key decision makers and stakeholders

Requirements:
  • Demonstrable knowledge of developing marketing, customer engagement strategies, and value propositions in the food and beverage industry
  • Collaborator at heart – open to establishing new relationships and managing stakeholders
  • Experience in working with market and customer databases, interpreting market reports, and pipeline development and lead generation strategies
  • Highly motivated self-starter with strong work ethic
  • Confident and assertive with various stakeholders
  • Creative problem-solver with a growth mindset

Qualifications:
  • Relevant marketing or communications bachelor's degree; master's is a plus
  • 8+ years of customer/category marketing experience in the food industry, ideally in B2B
  • Digital marketing experience is a plus

About Us:

We're a global leader in the food industry, committed to unlocking community knowledge through innovative approaches.


Industries:

Food and Beverage Manufacturing, Wholesale Food and Beverage, and Food and Beverage Services

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