Data Analytics Manager
2 weeks ago
We are seeking a highly skilled Data Analytics Manager to join our Mindshare Regional team in Singapore. As a key member of our team, you will be responsible for developing and delivering data-driven analytics solutions to drive performance in delivering marketing and campaign objectives.
Key Responsibilities- Develop and execute regional data integration frameworks to provide a holistic understanding of marketing and digital execution.
- Work closely with activation and ad operations teams to harmonize multi-platform data for quick access and analysis.
- Provide advanced analytics reports using various tools to optimize marketing campaigns.
- Design and implement audience-based strategies for media activation.
- Develop client advanced omni-channel measurement solutions.
- Manage project timelines and deliverable schedules, communicating with stakeholders and raising issues as required.
- Bachelor's or graduate degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics, or Analytics).
- 5 years of related work experience in marketing analytics, reporting, data management, and/or technology.
- Experience in people management is ideal.
- Thorough understanding of online marketing and digital media metrics.
- Proven ability to extract insights from data and present findings.
- Advanced dashboard and visualization capabilities.
- Strong SQL experience and exposure to front-end web development and/or web API development.
- Demonstrated capabilities working with media data within ad servers, DSPs, and clean rooms.
- Accreditations/experience utilizing web and app analytics platforms.
Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At Mindshare and GroupM, we are Open, Optimistic, and Extraordinary. We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do. We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive. We harness our shared capabilities to inspire transformational creativity, and lead collectively to deliver a seamless client and colleague experience.
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