Senior Marketing Director
1 day ago
We are seeking a highly skilled Senior Marketing Director to join our team at SIN CHEW WOODPAQ PTE LTD. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans that drive business growth and revenue.
Responsibilities- Strategic Planning & Execution: Lead the development and implementation of comprehensive marketing strategies aligned with company goals, conducting market research and collaborating with senior management to set objectives.
- Brand Management: Oversee branding initiatives, ensuring consistent messaging and alignment with company values.
- Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels, optimizing strategies to achieve KPIs.
- Content Creation: Lead the creation of marketing materials (brochures, newsletters, press releases) and ensure brand consistency.
- Digital Marketing: Develop and manage SEO, SEM, and social media strategies, analyzing digital performance and optimizing online presence.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness.
- Team Leadership: Lead and mentor the marketing team, fostering collaboration and achievement of goals.
- Tradeshow Management: Organize and execute tradeshow plans, ensuring successful execution and follow-up on leads.
- Corporate Social Responsibility (CSR): Develop and promote CSR initiatives that align with company values.
- Reporting & Analysis: Track, analyze, and report on marketing performance to senior management, providing insights for improvement.
- A bachelor's degree in Marketing or a related field.
- 2-5 years of experience managing a marketing team.
- Proven success in both online and offline marketing campaigns.
- Strong communication, project management, and decision-making skills.
- Experience with marketing automation and vendor management.
- A willingness to travel as required.
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Senior Marketing Director
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