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Digital Marketing Expert
1 week ago
Overview
We are seeking a highly motivated and results-oriented digital marketing specialist to join our team in the Asia-Pacific (APAC) region.
Job DescriptionThis role will be instrumental in driving performance marketing efforts across multiple paid, owned, and earned digital touchpoints. The ideal candidate will have 2-3 years of digital marketing experience, ideally within B2B organizations, particularly in cloud, tech, telco, or fintech sectors.
Key Responsibilities:- Full funnel activation to drive brand awareness, customer acquisition, and revenue via multiple digital channels.
- Support the development and execution of digital marketing campaigns across Google Ads, LinkedIn Ads, display media partners, and other relevant platforms.
- Conceptualize and implement effective campaigns with impactful briefs and assets according to business priorities.
- Monitor, analyze, and optimize campaign performance, making data-driven adjustments to improve ROI.
- A/B test ad creatives, landing pages, and targeting parameters to identify high-performing variations.
- Manage and allocate digital marketing budget effectively, ensuring optimal spend across different channels.
- Forecast budget requirements based on campaign performance and business goals.
- Track and reconcile marketing expenses, ensuring accurate budget reporting.