Driving Audience Growth Through Strategic Digital Marketing
2 weeks ago
We are seeking a skilled Senior Digital Marketing Specialist to join our team at Dada Consultants Pte Ltd in Singapore.
In this role, you will be responsible for driving audience acquisition and engagement through high-impact digital marketing campaigns.
- Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta platforms to achieve growth targets.
- Conduct keyword research, competitor analysis, and audience targeting to inform strategies.
- Drive ongoing optimization through A/B testing, bid adjustments, and budget management.
- Collaborate with content, product, and analytics teams to ensure alignment with broader marketing objectives.
- Monitor campaign performance, analyze data, and deliver insights and recommendations to stakeholders.
The ideal candidate should have 2–4 years of experience in digital marketing, strong copywriting skills, and a proven track record managing Google Ads & Analytics with strong ROI-driven results.
Key Responsibilities:- Budget optimization
- Data analysis
- Ad creation
- Campaign management
- Collaboration and communication
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