Global Market Strategy Director

4 days ago


Singapore Sinch Full time

Sinch, a leading Customer Communication Cloud company, is seeking an experienced Senior Product Marketing Manager to drive market strategy and growth in the global technology industry.

As a key member of our Product & Partner Marketing team, you will play a crucial role in shaping and implementing Sinch's market approach and positioning. With over 150,000 businesses relying on us for customer communication needs, we are committed to delivering unified, personalized experiences across all touchpoints.

This is an exciting opportunity to join a fast-paced, global environment and work closely with senior stakeholders to ensure robust market strategies and compelling product narratives. Your expertise in market research, competitive analysis, and buyer personas will be instrumental in driving business outcomes through diverse perspectives and skills.

We are looking for a commercially driven product marketer with at least 7 years of experience in market strategy, product marketing, or a related field. Your ability to balance critical thinking with data-driven insights, combined with excellent written and verbal communication skills, will enable you to present complex information clearly and persuasively to senior leadership and industry analysts.

Key Responsibilities:

  • Develop and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Craft compelling narratives that highlight the unique value propositions of Sinch's offerings.
  • Provide deep industry knowledge to support go-to-market strategies and launch plans.
  • Collaborate with internal teams, including product management, marketing, and sales, to align strategies and drive execution.

About You:

You should have/be:

  • A strong understanding of market research methodologies and competitive analysis.
  • Expertise in creating effective cross-product positioning and narratives.
  • Experience with analyst relations and managing large market reports.
  • Excellent data analysis skills and the ability to bring data and insights to bear in telling a story.

Our Commitment:

We strive to cultivate a motivated and hardworking team in a welcoming and diverse workplace. Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—form the basis for a culture that encourages innovative thinking and drives improved business outcomes.

The estimated salary for this position is $120,000 - $180,000 per year, depending on location and experience. If you're a results-driven product marketer looking to drive market growth and expansion, apply now



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