Marketing Strategist

5 days ago


Singapore PERSOLKELLY SINGAPORE PTE. LTD. Full time
Job Description

We are seeking a highly motivated Marketing Strategist to join our team in Singapore. As a key member of our marketing department, you will be responsible for driving omnichannel growth and developing data-driven strategies to improve business performance.

Responsibilities
  • Conduct market research and gather consumer insights through in-country research, industry intelligence, and focus groups.
  • Identify key consumer trends, shopping behaviours, and industry developments in the Indonesia and India markets.
  • Develop actionable strategies and marketing plans based on data analysis to improve business performance and achieve revenue growth.

You will also support the design and execution of high-impact marketing campaigns and events tailored to local market nuances. This includes leading the development of on-ground campaigns that engage consumers and spur spending.

Collaboration and Content Development
  • Work closely with retailers, brand partners, and in-country agencies to curate relevant content and programs that resonate with local audiences.
  • Build and nurture strong partnerships with external stakeholders to co-create campaigns that drive mutual success.

You will also develop localized content and promotional programs that cater to the preferences of target consumers in Indonesia and India. Ensure marketing materials and campaigns reflect a deep understanding of cultural nuances and consumer motivations.

Performance Monitoring and Reporting
  • Track and evaluate campaign performance across digital and traditional channels using data analytics tools.
  • Identify and measure key performance indicators (KPIs) to assess the effectiveness of campaigns.

You will prepare post-campaign reports with actionable insights, highlighting successes and areas for improvement.

The ideal candidate will have at least 2-3 years of relevant experience in marketing, market research, or campaign strategy, with exposure to Indonesia and/or India markets preferred. You should possess strong analytical skills, sharp business acumen, and proficiency in digital marketing tools, analytics platforms, and reporting systems.

Salary: SGD 60000 per annum. Benefits include competitive salary, opportunities for professional growth and development, and a dynamic work environment.



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