Marketing Strategist

1 week ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Title: Marketing Strategist

We are seeking a highly skilled Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing initiatives to boost brand visibility and customer engagement.

Your primary goal will be to create and execute impactful marketing campaigns that drive results. This includes planning and executing digital promotions, events, and other marketing activities to reach our target audience.

In this role, you will also be responsible for overseeing and enhancing our company's digital presence across various online platforms. This includes creating engaging and interactive content, designing compelling visuals and copy, and analyzing campaign performance to optimize results.

To be successful in this role, you must have a strong understanding of digital marketing channels and a proven track record of success in developing and executing effective marketing strategies.

  • Key Responsibilities:
  • Develop and implement strategic marketing initiatives to boost brand visibility and customer engagement.
  • Oversee and enhance the company's digital presence (website, social media, online platforms) to create engaging and interactive content.
  • Design compelling content (visuals, copy, campaigns) to attract target audiences.
  • Plan and execute impactful marketing campaigns, including digital promotions and events.
  • Monitor, analyze, and report on campaign performance to optimize results.
  • Collaborate with internal teams and external partners to ensure consistent branding.
  • Conduct market research to identify trends, opportunities, and competitor activities.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience in marketing, with a strong understanding of digital channels.
  • Creative mindset with the ability to generate innovative content and campaigns.
  • Strong analytical skills to measure and improve marketing performance.
  • Excellent communication and project management skills.
  • Familiarity with SEO, social media marketing, and online advertising is a plus.

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