
Public Affairs Specialist
2 days ago
Job Title: Public Affairs Specialist
">- The Public Affairs Specialist plays a pivotal role in enhancing the organization's reputation and credibility through strategic communications.
This position involves developing and implementing comprehensive communications strategies to elevate public engagement, drive awareness of animal welfare issues, and support advocacy goals.
Key Responsibilities:
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- Develop targeted messaging for key audiences.
- Oversee content and messaging across all platforms to ensure alignment with the organization's mission and tone.
- Draft press releases and media statements; manage media queries and prepare regular coverage reports.
- Cultivate and maintain strong relationships with media outlets and journalists.
- Proactively pitch stories and news angles to amplify the organization's voice and campaigns.
- Act as a key liaison for media at events.
- Support the planning and execution of advocacy campaigns that influence public awareness, behaviour, and policy.
- Translate complex animal welfare issues into compelling public narratives and calls to action.
- Work with internal teams to develop communications materials that support advocacy objectives (e.g. factsheets, infographics, op-eds).
- Engage external partners and stakeholders to broaden campaign reach and impact.
- Manage and respond to public and stakeholder enquiries received through social media, email, and website platforms, ensuring timely, accurate, and compassionate communication.
- Work with internal departments to ensure consistent messaging and appropriate follow-up where needed.
- Manage communications volunteers and provide oversight on editorial and campaign content.
- Provide support for organizational projects and events.
- Collaborate with other departments to gather stories and impact data for external communications.
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