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Digital Solutions Leader
1 week ago
We're looking for a senior-level marketer to develop and execute comprehensive marketing strategies for Alibaba Cloud's AI products and solutions in international markets.
The ideal candidate will have a deep understanding of AI technologies, market trends, and customer needs, as well as the ability to create compelling marketing content that resonates with customers.
In this role, you will be responsible for driving leads and new SMB users through the learning, trial, and usage phases, and ultimately leading to sales and purchase conversion.
You will work closely with cross-functional teams, including product, sales, and regional marketing teams, to ensure successful product launches, customer engagement, and revenue growth.
Main Responsibilities:
- Develop and execute comprehensive marketing strategies for Alibaba Cloud's AI products and solutions
- Identify key target audiences, market segments, and customer pain points to position AI products effectively
- Collaborate with product teams to understand product roadmaps, features, and value propositions, translating them into compelling marketing messages
- Lead end-to-end GTM international campaigns for new AI product launches across multiple markets
- Create and manage marketing collateral, including whitepapers, case studies, videos, webinars, and presentations
Necessary Qualifications:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
- Minimum of 8 years of experience in product marketing, preferably in AI, cloud computing, SaaS, or related fields
- Experienced online acquisition marketer with commercial background and strong understanding of digital channels
- Proven track record of successfully launching and marketing AI or tech products in international markets
- Experience working with cross-functional teams, including product, sales, and marketing