Marketing Strategist for F&B

3 days ago


Singapore GREENDOT GOURMET PTE. LTD. Full time
Overview
Greendot Gourmet Pte. Ltd., a leading fast-casual vegetarian dining chain in Singapore, seeks a skilled Marketing Strategist to join our team.

About Us
We have 13 conveniently located outlets across the city-state and are dedicated to providing delicious and healthy food options to our customers. Our mission is to seed and spread care, love, and hope daily through our people, food, and services.

Job Description
The ideal candidate will be responsible for planning and coordinating the conceptualization and implementation of marketing plans for Greendot Group, including media relations, sponsorships, and digital marketing efforts. This role will also involve managing all social media accounts, developing engaging content, monitoring performance, and proposing strategies for improvement.

Key Responsibilities
* Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales
* Manage social media presence across multiple platforms, including Facebook, Instagram, and XiaoHongShu
* Coordinate with outlet managers to plan and execute marketing activities and promotions
* Liaise with external organizations to secure joint partnerships and promotions
* Analyze marketing reports to track performance and inform strategy

Requirements
* Strong understanding of marketing principles and digital marketing strategies
* Experience in the F&B/FMCG industry is highly advantageous
* Excellent management and communication skills
* Familiarity with handling local media and building relationships with press, KOLs, and influencers
* Ability to analyze data and make informed decisions

Benefits
* Competitive salary: $3500-$4000 per month
* Friendly and down-to-earth work environment
* Opportunities for professional growth and development

Required Skills
* Market research and analysis
* Sponsorship and partnership development
* Social media marketing and management
* FMCG industry knowledge
* Marketing and strategy development
* Content creation and copywriting
* Media relations and public speaking

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