Brand Development Specialist

5 days ago


Singapore APBA TG HUMAN RESOURCE PTE. LTD. Full time
About APBA TG Human Resources Pte. Ltd.
APBA TG Human Resources Pte. Ltd. is a global leader in the trading card games and anime entertainment industry. We strive to create immersive experiences for fans worldwide through dynamic content and engaging campaigns.

Salary: $80,000 - $120,000 per annum

Job Description
We are seeking a skilled Brand Development Specialist to join our creative team. The successful candidate will be responsible for driving brand presence across all digital channels, developing innovative promotional campaigns, and coordinating digital ad campaigns with influencers. Strong analytical skills are required to analyze social media performance and survey insights for optimized strategies.

Responsibilities:
  • Develop and launch compelling content for all digital channels, including newsletters and press releases.
  • Drive brand growth through innovative promotional campaigns and strategic partnerships.
  • Analyze social media performance and survey insights to optimize campaign strategies.
  • Craft impactful press releases and foster community connections to enhance brand visibility.

Requirements:
  • Diploma or Bachelor's degree in Marketing/Communications with 2-3 years of experience.
  • Proficient in English and Japanese for effective collaboration with Japanese-speaking associates and clients.
  • Strong multitasking and organizational skills, with flexibility to work occasional weekends or holidays.

Benefits:
  • Competitive salary package.
  • Ongoing training and development opportunities.
  • A dynamic and collaborative work environment.


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