Digital Marketing Specialist with Expertise in Social Media and Content Creation

4 days ago


Singapore ABS BUS PTE. LTD. Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at ABS BUS PTE. LTD.

Job Description

The successful candidate will be responsible for planning, creating, and executing digital marketing campaigns across various platforms, including Facebook, Instagram, TikTok, and more. This involves:

  • Developing and implementing effective campaign strategies to reach target audiences.
  • Monitoring and analyzing campaign performance metrics to inform future decisions.
  • Creating engaging content for social media and other digital channels.
  • Supporting website updates and ensuring seamless user experience.
  • Managing and growing online communities to enhance brand visibility and engagement.
Key Responsibilities
  • Social Media Management: Develop and implement social media strategies to increase brand awareness and engage with target audiences.
  • Content Creation: Create high-quality content for social media, blog posts, and other digital channels.
  • Campaign Execution: Execute digital marketing campaigns across various platforms, including email marketing, paid advertising, and organic content promotion.
  • Analytics and Reporting: Monitor and analyze campaign performance metrics to inform future decisions.
  • Team Collaboration: Collaborate with internal teams to align marketing efforts with company goals.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 2 years of experience in digital marketing, preferably in a similar role.
  • Strong understanding of digital marketing concepts, including SEO, SEM, and social media marketing.
  • Excellent written and verbal communication skills.
  • Ability to multitask and meet deadlines in a fast-paced environment.
Benefits
  • Competitive salary: SGD $50,000 - SGD $65,000 per annum.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and career advancement.
  • Supportive and inclusive company culture.


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