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Digital Content Specialist

1 week ago

Singapore This Is An IT Support Group Full time

Job Description:

Bullion Star, a premier bullion dealer in the precious metals industry, seeks a skilled Digital Content Specialist to enhance its brand identity through high-quality digital content.

The successful candidate will be responsible for researching, writing, and editing various forms of digital content, including blog posts, social media copy, and other marketing materials.

This role requires a strong passion for content creation, attention to detail, and the ability to collaborate effectively with other team members to maintain brand consistency and drive audience engagement.

Key Responsibilities:

  • Research and write clear, engaging blog posts on assigned topics.
  • Implement basic SEO strategies, including keyword integration and meta descriptions.
  • Structure and format content for readability and user-friendliness.
  • Develop compelling copy tailored to specific social media platforms.
  • Adapt tone and messaging to match platform-specific audiences.
  • Engage with audience comments and queries as needed.
  • Review, proofread, and edit all digital content for grammar, style, and brand consistency.
  • Ensure content maintains the appropriate tone and voice.
  • Conduct in-depth research to gather accurate data and insights for content.
  • Verify facts and figures to ensure credibility and trustworthiness.
  • Work closely with designers, marketers, and other stakeholders to align on brand guidelines and project objectives.
  • Publish and organize content in various Content Management Systems (e.g., Word Press, Drupal).
  • Manage and update editorial calendars to ensure a consistent stream of fresh content.
  • Utilize SEO tools (e.g., SEMrush, Ahrefs) for keyword research, content optimization, and performance tracking.
  • Monitor analytics (e.g., Google Analytics) to measure content effectiveness and identify opportunities for improvement.