Digital Readiness Marketing Strategist

2 weeks ago


Singapore Careers@Gov Full time

We are seeking an experienced Senior Digital Marketing Lead to join our team at Careers@Gov. In this role, you will be part of the Digital Readiness Cluster within IMDA, driving momentum for the national Digital for Life (DfL) movement by developing and executing marketing strategies, programmes and activations to raise awareness and encourage actions.

Job Description

The successful candidate will conceptualise, develop and implement integrated marketing plans, drive performance objectives through optimised media strategy and mix, and track and analyse campaign performance. Additionally, they will manage marketing budget, oversee brand identity alignment across channels, collaborate with partners on content creation, and produce and curate content that drives awareness and engagement of target audience segments.

  • Digital Marketing Strategy and Planning
  • Campaign Performance Analysis and Optimisation
  • Marketing Budget Management
  • Brand Identity Alignment
  • Content Creation and Curation
Required Skills and Qualifications

To succeed in this role, you will need a background in Marketing or a related discipline, with at least 8-10 years of experience in leading marketing campaigns across channels. You should possess strong analytical skills, knowledge of web analytics tools, and experience in managing agencies and vendors. Additionally, you will be motivated, adaptable, and able to thrive in a fast-paced environment, with good verbal presentation and writing skills.

Benefits

This position offers a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience. The position is open to qualified candidates who can bring their expertise to our team and contribute to the success of the Digital for Life movement.



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