Email Marketing Specialist

1 day ago

Singapore beBeeEmail Full time $60,000 - $80,000
Email Campaign Strategist

The role of an Email Campaign Strategist involves developing and implementing effective email marketing campaigns to drive engagement, conversion, and customer acquisition.

  1. Designing and executing targeted email campaigns across various markets
  2. Managing campaign strategy, database segmentation, automation, and analytics
  3. Collaborating with Inside Sales to pass marketing-qualified leads (MQLs)
  4. Ensuring compliance with data protection and anti-spam regulations
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field
  • At least 2 years of experience in email marketing, marketing automation, or CRM marketing
  • Strong understanding of email campaign metrics, A/B testing, and proficiency in tools like Zoho Campaigns, HubSpot, Mailchimp, or similar platforms
  • Good copywriting skills and basic design abilities, including Canva and HTML email editing
Benefits
  • Full-time position with remote work option
  • Opportunity to work with AI tools for lead generation
Others
  • Key performance indicators include email deliverability, open rates, new leads generated, click-through rates (CTR), and marketing-qualified leads (MQLs)

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