Digital Marketing and Content Strategist

22 hours ago


Singapore RECKLESS ERICKA PTE. LTD. Full time

At Reckless Ericka PTE. LTD., we are seeking a talented Digital Marketing and Content Strategist to join our team and contribute to the growth of our brand.

About Us

We are a forward-thinking company that thrives on creativity, innovation, and precision in digital marketing. Our goal is to provide cohesive, strategic, and well-executed marketing campaigns across all digital platforms.

Key Responsibilities
  1. Strategic Collaboration: Work closely with the graphic designer to provide creative direction and ensure branding consistency across all digital assets.
  2. Marketing Execution: Develop and execute comprehensive marketing campaigns for social media, EDMs, and digital content. Plan and schedule engaging social media content across platforms (Instagram, Facebook, Tiktok, etc.). Manage and optimize email marketing campaigns, ensuring high engagement and deliverability.
  3. Content Development: Collaborate on the creation of visually appealing graphics, promotional materials, and website content. Write, proofread, and edit compelling copy for various digital channels.
  4. E-commerce Synchronisation: Oversee Shopify updates and ensure seamless integration of assets. Analyze Shopify performance metrics and suggest improvements for user experience and sales conversion.
  5. Data Analysis & Reporting: Track, analyze, and report on digital marketing performance (KPIs). Use insights to refine strategies and improve outcomes.

Tell employers what skills you have

  • Email Marketing
  • Social Media
  • Visual Design
  • User Experience
  • Design and implement all marketing activities for the company, focusing on growing our brand.
  • Develop omni-channel marketing campaigns to achieve business outcomes including brand awareness, customer acquisition, and engagement.
  • Analyze performance data to derive insights and implement improvements.
Requirements
  • Bachelor's degree or diploma in Marketing, Communications, or a related field.
  • Minimum 2-3 years of experience in digital marketing or a similar role.
  • A genuine passion for our brand and its values
  • Strong commercial acumen and customer instinct
  • Creative and resourceful thinker with the ability to innovate.
  • Performance-driven with a solid grasp of data analysis
  • Ownership mentality with a proactive approach
  • Proficiency in Shopify, email marketing tools and social media platforms.
  • Strong understanding of marketing analytics and tools such as Google Analytics.
What We Offer
  • A competitive salary of SGD $6,500 - $8,000 per month, aligned with market standards.
  • Opportunities for professional growth and skill development.
  • A collaborative and inclusive work environment.


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