Senior Marketing Specialist
6 days ago
This is an exciting opportunity to join XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD. as a Senior Marketing Specialist in Singapore. The ideal candidate will have experience in developing creative marketing strategies and executing campaigns across various channels.
About the Role
We are seeking a highly motivated and experienced marketing professional to join our team. As a Senior Marketing Specialist, you will be responsible for assisting the Marketing Manager in overseeing the marketing aspects in the Singapore market. You will also require reporting and communicating the market activities to the marketing teams in China.
Main Responsibilities
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle.
- Design and oversee digital marketing plans, including email and display advertising campaigns.
- Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams.
Requirements and Qualifications
- Diploma or degree in Marketing, Business Administration, or equivalent.
- 5-8 years' relevant working experience in F&B industry.
- In-depth knowledge of Singapore F&B market with keen insights and organization/planning management skills.
- Familiarity with international and China F&B branding, and its marketing/PR strategies.
- Strong written and oral communication skills.
Salary Package
The salary for this role is approximately SGD 65,000 - SGD 85,000 per annum, depending on qualifications and experience. Benefits include statutory leave and claim entitlement, career development opportunities, and staff discount.
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