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Content Creator and Campaign Strategist

2 weeks ago

Singapore beBeeCommunications Full time $90,000 - $120,000
Marketing Communications Specialist Role

We're seeking a talented Marketing Communications Specialist to join our team. This role is ideal for someone who can develop creative content that drives results, works well in a fast-paced environment, and collaborates effectively with cross-functional teams.

Key Responsibilities:
  • Content Creation: Develop engaging visuals, videos, and copy for our e-commerce site, marketplaces, and campaign pages, ensuring they align with SEO best practices and US consumer insights.
  • Creative Briefing & Collaboration: Translate marketing objectives into clear briefs and work closely with creative and production teams to bring ideas to life.
  • Video-First Storytelling: Create short-form videos for TikTok, IG Reels, and YouTube Shorts that capture our brand's personality and drive action.
  • Performance Marketing Alignment: Develop content for Meta, TikTok, Google, and Amazon Ads that stops thumbs and boosts click-throughs.
  • Cross-Region Adaptation: Localize messaging and creative for different markets, ensuring cultural fit without losing brand personality.
  • Campaign Management: Plan, execute, and evaluate go-to-market launches and seasonal campaigns, ensuring assets roll out on time and on-brand.
Requirements:
  • Experience: Bachelor's degree holder with 1–3 years' experience in marketing communications or content marketing within an in-house marketing team (creative agency background a plus).
  • E-commerce & Content Expertise: Proven ability to create content that drives results on e-commerce platforms and marketplaces.
  • Language Skills: Excellent written and verbal communication in English and Mandarin (for effective collaboration with China-based teams).
  • Trend Savvy: Strong awareness of home & interior trends, seasonal retail moments, and consumer behaviour in the US market.
  • Social Savviness: Deep understanding of social media platforms, trends, and content formats, with the ability to create and adapt content for each channel's unique audience.
  • Digital Marketing Knowledge: Understanding of paid ad creative requirements and how content impacts performance.
  • Content Production Skills: Experience briefing and working with creative/production teams; proficiency in Adobe Creative Suite and/or video editing tools is a plus.
Benefits:
  • A high-growth stage with a front-row seat to global expansion and the chance to shape how our brand connects with millions.
  • A collaborative, supportive environment where creativity is celebrated, initiative is rewarded, and your ideas help shape the brand's future.