Marketing Email Expert

1 day ago

Singapore beBeeEmail Full time
Email Marketing Specialist">

Our ideal candidate will have a proven track record of driving measurable results through email marketing campaigns. They will be responsible for crafting, executing and optimizing email campaigns that engage our audience, drive conversions and support our broader marketing and sales objectives.

This role requires a self-driven, results-oriented Email Marketing Specialist to support growth. They will oversee the implementation of comprehensive email marketing campaigns for product launches, promotions and lifecycle marketing to drive engagement and support revenue growth.

The successful candidate will collaborate with product, sales and creative teams to align messaging with strategic business goals. They will take ownership of the end-to-end email campaign process – from development to execution and optimization, incorporating segmentation, personalization and automation.

They will also oversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectives. The ideal candidate will track and analyze email marketing performance metrics (open rates, CTR, conversions, revenue attribution) – provide regular performance reports with actionable insights and recommendations to management for optimization.

Key Responsibilities:
  • Plan and execute comprehensive email marketing campaigns for product launches, promotions and lifecycle marketing
  • Collaborate with product, sales and creative teams to align messaging with strategic business goals
  • Own and maintain the email marketing calendar, ensuring strategic alignment with overall marketing initiatives, and managing a consistent and effective email marketing cadence
  • Conduct regular A/B testing to optimize performance – subject lines, content, CTA, send time, etc, to continuously improve results
  • Identify opportunities to enhance the customer journey through targeted and timely email touchpoints
Requirements:
  • 2–4 years of experience in email marketing, preferably in e-commerce or consumer electronics
  • Proven track record of driving measurable results through email
  • Strong understanding of email platforms (e.g. Salesforce Marketing Cloud or similar)
  • Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker)
  • Excellent copywriting and editing skills with attention to detail
Benefits:
  • Opportunity to make an impact globally while working across a global team located across 5 continents
  • Chance to join a company that is proud to be certified as a Great Place to Work
  • Dynamic environment where you can grow both personally and professionally

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