Senior Marketing Professional

5 days ago

Singapore beBeeSenior Full time
Job Title:
Marketing Executive, Senior Marketing Professional

Responsibilities:
The role of a senior marketing professional involves developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales in the FMCG industry. Key responsibilities include managing and optimizing digital marketing channels, such as social media, websites, and email marketing campaigns.

Key Tasks:
  • Developing and implementing effective marketing strategies
  • Managing and optimizing digital marketing channels
  • Creating and executing marketing campaigns to drive brand awareness and customer engagement
  • Collaborating with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging
  • Conducting market research and competitor analysis to identify trends and opportunities for product positioning and differentiation

Requirements:
To be successful in this role, you will need a strong understanding of marketing principles and strategies, as well as experience in digital marketing and social media management. A bachelor's degree in Marketing or a related field is required, along with at least 5 years of experience in marketing, preferably in the FMCG industry with a focus on beauty and cosmetics products. Key skills and qualifications include:
  • Bachelor's degree in Marketing or a related field
  • At least 5 years of experience in marketing, preferably in the FMCG industry with a focus on beauty and cosmetics products
  • Strong understanding of marketing principles and strategies
  • Experience in digital marketing and social media management
  • Knowledge of the beauty and cosmetics industry and market trends
  • Excellent communication and interpersonal skills
  • Ability to think creatively and strategically
  • Strong analytical skills with the ability to interpret data and provide actionable insights

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