Digital Marketing Strategist for Financial Education

7 days ago

Singapore PIRANHA PTE. LTD. Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at PIRANHA PTE. LTD. in Singapore.

About the Role

This is an exciting opportunity for a seasoned SEO specialist to drive growth and expansion of our financial education brand. As a key member of our digital marketing team, you will be responsible for planning and optimizing content to boost website visits and YouTube video views.

Your primary objective will be to develop and implement effective SEO strategies that increase search engine rankings, improve website traffic, and enhance online visibility. You will work closely with our content specialist and writers to build high-quality content and optimize articles for better engagement and conversion rates.

Responsibilities
  • Perform regular keyword research to identify gaps and opportunities and propose content topics.
  • Conduct on-page SEO for website pages and blog to boost search rankings and site traffic.
  • Collaborate with our content team to develop pillar articles and create a library of quality content.
  • Optimize and proof-read content articles before publishing.
  • Conduct YouTube keyword research and propose video content ideas. Optimize YouTube video titles, descriptions, captions, and tags.
  • Engage in link-building and outreach activities to improve website authority and backlink profile.
  • Monitor and report SEO performance metrics using tools like Google Analytics and Semrush; provide insights and recommendations for improvement.
  • Identify technical SEO issues and work with our web developer to optimize site performance.
  • Stay up-to-date with the latest search algorithm updates.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in a relevant field.
  • Minimum 2 years of SEO work experience.
  • A proven track record of ranking keywords on Page 1.
  • Experience in Semrush or equivalent tool.
  • Experience in HubSpot and WordPress CMS.
  • Google Analytics.
  • Knowledge or interest in stock market, investing & trading.
Why Join Us

We offer a dynamic and supportive work environment that values your skills and expertise. As a member of our team, you will have the opportunity to:

  • Work with a renowned financial education brand.
  • Develop your career based on your talents and passions.
  • Be rewarded with attractive team performance incentives.
  • Access our premium financial masterclasses and level up your personal finance.
  • Enjoy hybrid work arrangements that include WFH days.

We look forward to hearing from you if you are passionate about digital marketing and eager to make a meaningful impact in the world of financial education.

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