Customer Engagement and Loyalty Strategist
3 days ago
The Customer Relationship Management Executive will be responsible for executing and optimizing the CRM strategy for CHOW TAI FOOK JEWELLERY SINGAPORE PTE. LTD., ensuring that customer interactions are consistent, and drive brand loyalty. This role involves working closely with front-line teams to implement CRM campaigns, monitor customer behaviors, and leverage data-driven insights to deliver personalized experiences to our customers.
Key Responsibilities- Craft and execute loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
- Develop strategies to enhance customer retention, loyalty, and lifetime value (CLV), including segmenting customers based on behavior, preferences, and purchasing history.
- Maintain a competitive edge by monitoring competitor activity and brainstorming potential improvements or changes in marketing strategy, products, or services.
- Analyze customer data and behavior to develop actionable insights and identify target segments for personalized marketing.
- Collaborate with the CRM data analytics team to prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.
- Elevate all CRM messaging and communications to align with the brand's voice and values.
- Ensure marketing materials and collaterals are published and distributed in line with the brand direction.
- Support the team in participating in Public Relations events related to promoting the company's brand.
- IDentify and manage external partners to maximize brand exposure, such as events, livestreaming, and managing Key Opinion Leaders (KOLs).
- Gather and analyze customer feedback to continuously improve the CRM strategy and customer experience.
- Use customer feedback to inform brand positioning, product development, and future marketing initiatives.
- Manage overall marketing projects timeline and budget effectively.
- Possess relevant certification in marketing from recognized institutions.
- Hold a minimum of 2 years of experience in branding and marketing, with proven track records in executing successful CRM campaigns and customer retention programs.
- Demonstrate excellent writing abilities and interpersonal communication skills.
- Exhibit strong analytical skills with the ability to interpret customer data and derive actionable insights.
- Show a customer-centric mindset with a focus on delivering value to the customer.
- Able to work independently under tight deadlines.
This is a challenging opportunity for an experienced CRM professional to join our team at CHOW TAI FOOK JEWELLERY SINGAPORE PTE. LTD. and make a meaningful impact on our customer relationships.
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