Marketing Data Analyst

2 days ago

Singapur, Singapore Warner Bros Discovery Full time

About the Role

We are seeking a highly skilled Marketing Analytics Specialist to join our team at Warner Bros. Discovery. As a key member of our Marketing Analytics team, you will play a critical role in driving insights for our streaming businesses through the development of reporting solutions, coordination with internal and external strategy and buying teams, and extension of global measurement best practices into APAC.

Your Key Responsibilities

  • Partner with the global marketing analytics team to successfully launch Max product marketing reporting in APAC countries utilizing the existing global measurement framework.
  • Collaborate with analytics, data engineering, and marketing technology teams to identify innovative solutions, build and execute project plans, and add layers of sophistication to our reporting capabilities.
  • Work closely with marketing stakeholders to understand their needs and strategies and deliver insightful and effective dashboards and visualizations.
  • Support cross-departmental core metrics and data dependencies with leadership visibility.
  • Build reports and analyses for recurring and ad-hoc needs.
  • Support the adoption and training of our analytics platform for self-service reporting & taxonomy.
  • Serve as a subject matter expert of marketing data pipelines.
  • Advance automation efforts that help the team spend less time validating data, and more time analyzing it.

Requirements

  • Ideal qualifications in a quantitative field of study (Mathematics, Statistics) or Marketing.
  • Able to support regionally based teams based in APAC, the UK, and the US from a time-zone perspective.
  • 3+ years of relevant experience in business intelligence and/or analytics, preferable in a media or marketing capacity.
  • Ability to build reports and dashboards with BI tools (such as Looker or Tableau), significant experience with Looker a strong plus.
  • Proficiency in understanding SQL, including experience in data mining and developing semantic layers in data warehouses (Snowflake, Big Query) would be advantageous.
  • Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer.
  • Understanding of the digital media ecosystem and subscription business model is key.
  • Ability to guide projects forward independently and manage multiple deliverables and time constraints simultaneously.
  • Must have strong written and oral communication skills and experience in communicating with stakeholders at multiple levels of a large organization.
  • Proven ability to collaborate with key partners and stakeholders to define metrics, identify requirements, and solve problems independently.

About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry, with a portfolio of iconic brands and beloved franchises. We are committed to fostering a diverse and inclusive workplace culture that values creativity, innovation, and collaboration.

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