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Job Description

We are seeking a skilled professional to manage and optimize Apple Search Ads campaigns for multiple mobile apps. This role involves building and scaling campaigns to drive business growth, while ensuring alignment with internal goals.

The ideal candidate will have strong analytical skills and experience in managing Apple Search Ads. They will be responsible for designing and implementing a comprehensive testing strategy, collaborating closely with various teams, and monitoring trends to adjust the campaign strategy accordingly.

  • Building and scaling Apple Search Ads campaigns for multiple mobile apps.
  • Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
  • Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation).
  • Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic.
  • Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting.