Marketing Strategist

5 days ago


Singapore This is an IT support group Full time
Job Description

This role plays a crucial part in driving the success of our Air Conditioning Products business in Southeast Asia and Oceania (SEAO) region.

In collaboration with key stakeholders from subsidiaries and Suwon office, you will be responsible for developing and implementing effective marketing strategies tailored for both B2B and B2C markets.

You will lead marketing initiatives across SEAO to enhance brand awareness and preference while generating effective sales and marketing materials to support both Sales & Technical teams.

Key Responsibilities:

  • Work closely with business leaders and product managers to develop marketing plans that align with global marketing directions and brand guidelines.
  • Own and manage SEAO AC marketing budget and project procurement process.
  • Liaise closely with Suwon office to ensure that all marketing assets created are cascaded down to subsidiaries for localization and implementation.
  • Consolidate all Suwon office and SEAO office developed AC marketing assets and maintain an up-to-date library for easy access.

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