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Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $120,000 - $180,000
Job Title: Marketing Strategist

As a vital component of our marketing team, the Marketing Strategist will play a pivotal role in conceptualizing and implementing multi-channel marketing initiatives. The ideal candidate will possess a strong understanding of marketing principles, exceptional communication skills, and the ability to lead internal communications efforts.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across multiple channels, including digital and offline platforms.
  • Oversee content creation for brand standards, ensuring consistency across all marketing materials.
  • Plan and manage regional marketing events, trade shows, webinars, and product launches to enhance brand presence.
  • Liaise with vendors and agencies to ensure successful delivery of marketing activities.
  • Monitor and analyze marketing performance data, providing insights and reports on campaign results.
  • Manage and update the company's website and social media channels in line with brand standards.
  • Lead internal communication initiatives to promote employee engagement and brand advocacy.
Requirements:
  • Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
  • 5-7 years of marketing experience, preferably in the analytical instruments industry (scientific, environmental, semiconductor, or automotive sectors).
  • Proven ability to plan and execute both digital and offline marketing campaigns.
  • Proficient in CMS and CRM systems, with working knowledge of Adobe Illustrator, Photoshop, and Canva.