Product Marketing Manager, Industries
1 month ago
Airwallex is a leading financial technology platform that empowers businesses to accept payments, move money globally, and simplify their financial operations. We are seeking a Product Marketing Manager, Industries to lead industry product marketing and develop key GTM and market strategies for our core verticals globally.
Responsibilities:- Develop Go-to-Market Playbook: Identify key personas, needs, and competitors to build a comprehensive go-to-market playbook for core industries.
- Represent Customer Voice: Work with product to prioritize high-priority industry-specific product needs and represent the voice of the customer for target industries.
- Create Industry-Specific Messaging: Develop industry-specific messaging and assets to articulate how multi-product solutions meet industry needs.
- Partner with Global Marketing Team: Collaborate with the global marketing team to create industry-specific campaigns and support the creation of full-funnel content across touchpoints.
- Partner with PMMs and Product: Work with other PMMs and product to tailor product launches to buyers within specific verticals.
- Define Industry-Specific Sales Playbooks: Partner with enablement and sales teams to define industry-specific sales playbooks to support the commercial motion.
- Leverage Insights: Leverage qualitative and quantitative insights across channels, customers, and product to test hypotheses and make data-backed decisions.
- 5+ years of experience in product marketing, solution marketing, or industry marketing at a fast-growing tech company.
- Strong written and spoken communication skills to articulate complex concepts in a simple way.
- Self-starter with a track record of collaborating and driving impact across cross-functional teams.
- Experience in technology, financial services, and high-growth environments is a plus.
Airwallex is an equal opportunity employer and values diversity. We offer a competitive salary, valuable equity, and a collaborative open office space with a fully stocked kitchen. We organize regular team-building events and give our people the freedom to be creative.
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