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Senior Digital Marketing Strategist
1 month ago
Estimated Salary: $60,000 - $80,000 per annum
We are Cultivar Asia Pte Ltd, a leading provider of efficient errand services in Singapore. Our mission is to deliver exceptional customer experiences through our diverse range of services, including document delivery, shopping assistance, and food delivery for both residents and businesses.
About the RoleWe are seeking a skilled Senior Digital Marketing Strategist to lead and optimize our digital marketing efforts, driving brand awareness and generating leads. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, analyzing performance metrics, and refining strategies to achieve better results.
Key Responsibilities:- Design and implement data-driven digital marketing strategies (SEO, SEM, social media, email) aligned with business objectives.
- Oversee paid advertising initiatives on Google and Facebook platforms, as well as organic marketing efforts.
- Analyze campaign performance using Google Analytics and other digital tools, identifying areas for improvement and optimizing strategies accordingly.
- Track and report key performance indicators (KPIs) such as web traffic, conversion rates, and return on investment (ROI).
- Collaborate with cross-functional teams to ensure seamless integration of marketing strategies with business goals.
- Degree or Diploma in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, SEO, SEM, and social media, with a strong understanding of Google Ads and Google Analytics.
- Excellent analytical, communication, and creative skills, with the ability to work effectively in a fast-paced environment.
