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Product Marketing Leader

1 month ago

Singapore Singtel Full time
About Singtel

Singtel is a leading telecommunications company in the Asia-Pacific region, dedicated to empowering every generation through innovative technologies and services.

Job Description

We are seeking an experienced Senior Manager, Product Marketing to lead our CIS business and drive revenue growth. As a key member of our dynamic team, you will be responsible for developing and executing strategies to increase sales, improve customer engagement, and enhance brand awareness.

About the Role

This is a senior leadership position that requires a results-driven leader with a strong track record of success in product marketing. You will work closely with cross-functional teams to develop and launch new products, manage budgets, and analyze market trends to inform strategic decisions.

Key Responsibilities:
  • Budget and drive targets such as acquisitions and revenue drivers, churn and ARPU (Average Revenue Per User).
  • Guide staff and provide direction, improve performance by offering advice, coaching, and implementing efficient work processes
  • Weekly / monthly / quarterly reporting and analysis on key drivers and product performance, including coordination with other internal departments to ensure data accuracy and robustness
  • Develop strategy and strategic planning for the CIS business across key areas such as price plans, value added services (VASes), equipment and roaming services
  • Drive revenue by launching new products, activating additional sales channels, devising bundling strategy, revised pricing proposition, conducting thorough competitive analysis, policy and IT (Information Technology) configuration making.
  • Devise crisp and compelling messaging and present mobile plans, value added services in ways that will strengthen brand and boost sales to new and current customers.
  • Design effective campaigns after market research activities; craft effective sales pitch tools to enable and activate Sales channels to drive postpaid subscribers acquisition increasing attachment / ARPU.
Requirements
  • Min Bachelor Degree in Business, Finance or related fields
  • 10 years' relevant experience in financial management, marketing and/or economics
  • Strong knowledge of managing subscription-based services
  • Stakeholder/project management skills
  • Analytical with good business acumen
  • Able to thrive in a fluid, demanding, and rapidly growing environment
  • Excellent leadership and people skills with the ability to manage a team
What We Offer
  • Flexible work arrangements
  • Full suite of health and wellness benefits
  • Ongoing training and development programs
  • Internal mobility opportunities
  • Estimated salary: SGD $120,000 - SGD $180,000 per annum, depending on experience.