Senior Research Lead, Consumer Insights

4 weeks ago

Singapur, Singapore Netflix Full time
Senior Researcher, Consumer Insights

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want. To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these 'must watch' entertainment moments and to create a desire to join Netflix.

Key Responsibilities:
  • Lead projects that guide the direction of the business and execution of tactics within South East Asia, Australia, and New Zealand.
  • Develop strategic insights to inform content, product, marketing, and brand decisions.
  • Interface and maintain work and relationships with different departments - Content, Product, Design, PR, social, creative - and managing different levels and types of interactions with these stakeholders.
  • Transform findings into recommendations that will drive and support strategic decision making that drive the business forward.
  • Set strategy and identify new directions.
  • Design research projects to proactively answer business critical questions.
  • Master primary research and have experience in secondary and foundational data/metrics knowledge.
  • Be hands-on and keen to roll up sleeves.
  • Be confident in qualitative research techniques as in quantitative, and understand the different applications of each to select the right methodology for the right questions.
  • Prioritize research projects and know when to pursue and when to push back.
  • Build strong relationships with cross-functional stakeholders.
  • Have deep business acumen and ability to adapt and adjust to an ever-changing and complex environment.
  • Fluent English speaker, and a regional language preferred - Thai, Bahasa Indonesia, or Tagalog.
Essential Qualifications:
  • Significant consumer insights experience, preferably within the entertainment or tech industries.
  • Have worked in a fast-paced environment, and as part of a globally distributed team.
  • Experience in both qualitative and quantitative types of research - comfortable with the both equally, and with deep collaboration with analytics and data science.
  • Be ready for an all-embracing thrill ride in a unique space where what we say really matters.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

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