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Strategic Media Planner

2 weeks ago

Singapore beBeeSenior Full time $90,000 - $120,000
Job Opportunity

The role of a Senior Planner is to support integrated planning across regional accounts.

This includes premium lifestyle brands, multiple markets, and a highly collaborative team.

You will help translate business objectives into actionable media strategies.

Key Responsibilities:
  • Lead the development of cross-channel plans that align with business objectives and marketing direction
  • Build media strategies that connect audience insights, media roles, and funnel-based objectives
  • Translate business challenges into clear, media-led solutions with actionable recommendations
Regional Planning Workstreams:
  • Act as the day-to-day strategist on assigned campaigns and workstreams
  • Work closely with planning teams to ensure media plans are aligned to strategy and channel roles are clearly defined
  • Support the codification and rollout of planning frameworks and best practices
Tools, Insights, and Measurement:
  • Use tools such as GWI, Euromonitor, and dashboards to inform audience targeting and campaign strategy
  • Help define KPIs and measurement approaches across campaigns
  • Work with teams to surface insights that drive continuous improvement
Stakeholder Collaboration:
  • Collaborate with creative and planning teams to ensure alignment across media and content
  • Present strategy recommendations with clarity and confidence to teams
  • Support strategic alignment meetings, workshops, and campaign post-mortems

Qualifications:

  • Bachelor's degree required
  • 4 to 6 years of experience in media strategy or integrated planning roles
  • Advanced proficiency in PowerPoint and Excel, with the ability to build clear presentations and manage planning documents
  • Strong knowledge of both traditional and digital media, with hands-on experience planning across OOH, CTV, Print, and Digital
  • Strong grasp of strategic planning tools and approaches, including SWOT, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development
  • Familiarity with research and planning tools such as GWI, Reach planners, ADEX and Euromonitor
  • Ability to turn insights into actionable strategy and frameworks into practical plans
  • Strong communication and storytelling skills, both verbal and written
  • Highly organized, proactive, and collaborative mindset
  • Experience working across APAC markets, particularly Japan, Korea, India, China or Southeast Asia
  • Background in travel, lifestyle, or premium service brands
  • Exposure to influencer marketing, content strategy, or upper-funnel campaign planning